yusufomar.co.za
QWABE is available for download on
About Yusuf
I’ve been fortunate to walk through many worlds — from senior diplomatic service to private enterprise, from public strategy to the written word. I served as South Africa’s Consul General in both the United States and Brazil, where I was actively involved in promoting trade, investment, and international cooperation.
Over the years, I’ve helped shape national strategies, advised on development finance and social impact ventures, and worked closely with grassroots organisations across Africa and beyond. I’ve written speeches for presidents and CEOs, proposals that unlocked millions in funding, and — drawing from these lived experiences — authored Qwabe, a novel that explores displacement, dignity, and the quiet courage it takes to survive the margins.
Today, my work draws from all these journeys. Whether I’m building a performance framework, writing a keynote, or telling a story that needs to be heard, my goal is the same: to use words with clarity, intention, and transformative effect.
Qwabe - A Life of Plenty
A debut novel by Yusuf Omar
“He had no name. No past. Just a soldering iron in his pocket and a distant star that called him home.”
Qwabe is the story of a boy torn from his rural roots and thrown into the brutal chaos of Johannesburg. As he navigates hunger, fear, and identity loss, his hope survives — in invention, in memory, and in the kindness of those who guide him back to himself.
Where to buy:
Available on Amazon, Barnes & Noble, Takealot.
I’ve been privileged to work alongside global leaders, diplomats, funders, and visionaries. Their reflections speak to the quality, depth, and integrity I bring to every assignment.
“Yusuf Omar personifies ethical leadership. He made things happen without needing the spotlight.”
Chuck Middleton
former President, Roosevelt University, Chicago
“His engagement in South Africa’s outreach in the Middle East opened new pathways for trade and diplomatic dialogue. His contribution was both meaningful and lasting.”
H.E. Mohammed Al Ketbi,
Ministry of Foreign Affairs, UAE
“I worked closely with Mr Omar on multiple civic, social and interfaith initiatives. His leadership was marked by humility, strategic insight, and deep respect for communities.”
The late Jon Daye
Interfaith Youth Core, USA
“Yusuf Omar was an invaluable partner in our international economic cooperation agenda. He was not only professional, but visionary in his approach.”
Joe Davis
Former Alderman Milwaukee Common Council and Honourary Consul for South Africa
“Yusuf’s ability to translate complex ideas into compelling strategy is rare. He brings calm authority to every room.”
Chris Gardner
Entrepreneur & Author, The Pursuit of Happyness
“Mr Omar is a consummate professional whose command of messaging is matched by his deep understanding of diplomacy and development.”
Ambassador J.D. Bindenage
former U.S. Special Envoy
“Yusuf Omar was a valuable voice in Chicago’s diplomatic community. His wisdom and diplomacy made him a bridge between people and possibilities.”
Mayor Richard M. Daley
City of Chicago
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